SOMETHING
ABOUT FRANCIS
STARTED WITH ONE QUESTION.
Why are so many good businesses completely invisible online?
SOMETHING
ABOUT FRANCIS
STARTED WITH ONE QUESTION.
Why are so many good businesses completely invisible online?
EIGHT YEARS AGO
ITUMELENG MAKGATO
DECIDED TO DO
SOMETHING ABOUT IT
She was 27. Youth unemployment in South Africa was sky high. The opportunities
weren’t exactly knocking. So she built the door herself, and then she built the whole
agency.
Something About Francis, affectionately known as SAF, was born out of a clear-eyed
frustration: professional, medium-sized B2B businesses were losing leads every day
because their digital presence was either non-existent or, worse, embarrassing. Their
internal teams didn’t have the skills. Hiring a big agency was out of budget. And doing
nothing was costing them more than they realised.
SAF stepped in as the outsourced marketing function these businesses actually
needed. Strategy plus execution plus creative, all under one roof, with the energy of a
startup and the expertise of a team that’s been in the game for almost a decade.
EIGHT YEARS AGO ITUMELENG MAKGATO DECIDED TO DO SOMETHING ABOUT IT
She was 27. Youth unemployment in South Africa was sky high. The opportunities weren’t exactly knocking. So she built the door herself, and then she built the whole agency. Something About Francis, affectionately known as SAF, was born out of a clear-eyed frustration: professional, medium-sized B2B businesses were losing leads every day because their digital presence was either non-existent or, worse, embarrassing. Their internal teams didn’t have the skills. Hiring a big agency was out of budget. And doing nothing was costing them more than they realised. SAF stepped in as the outsourced marketing function these businesses actually needed. Strategy plus execution plus creative, all under one roof, with the energy of a startup and the expertise of a team that’s been in the game for almost a decade.
VISION
To be the most impactful, young black woman
owned digital marketing and social media
agency in Africa. We said what we said.
MISSION
To develop killer strategies and campaigns that
help our clients find and keep their clients online,
solidify their market presence, and generate the
kind of leads that actually convert into sales.
VISION
To be the most impactful, young black woman owned digital marketing and social media agency in Africa. We said what we said.
MISSION
To develop killer strategies and campaigns that help our clients find and keep their clients online, solidify their market presence, and generate the kind of leads that actually convert into sales.
We are not just another agency.
Here's the proof.
We Get B2B Most digital agencies cut their teeth on consumer brands. We live in the B2B world. We understand long sales cycles, professional audiences, and what it actually takes to turn online presence into pipeline.
Strategy First. Always. We don’t just make things look pretty (though they will look very pretty). Every campaign we run starts with a strategy built around your business objectives. No guesswork, no busywork.
Full Service, Fully Invested We work as an extension of your team. That means you get the skills of a full marketing department without the overhead of one. It’s the kind of deal that makes CFOs happy.
We are not just another agency. Here's the proof.
We Get B2B Most digital agencies cut their teeth on consumer brands. We live in the B2B world. We understand long sales cycles, professional audiences, and what it actually takes to turn online presence into pipeline.
Strategy First. Always. We don’t just make things look pretty (though they will look very pretty). Every campaign we run starts with a strategy built around your business objectives. No guesswork, no busywork.
Full Service, Fully Invested We work as an extension of your team. That means you get the skills of a full marketing department without the overhead of one. It’s the kind of deal that makes CFOs happy.
A FEW PEOPLE HAVE NOTICED
Standard Bank Top Women Gauteng Finalist. Top Women Gauteng 1st Runner Up. Featured
on BizCommunity. The recognition is nice, but honestly, what keeps us going is the results
we deliver for clients.
A FEW PEOPLE HAVE NOTICED
Standard Bank Top Women Gauteng Finalist. Top Women Gauteng 1st Runner Up. Featured on BizCommunity. The recognition is nice, but honestly, what keeps us going is the results we deliver for clients.
MEET THE HUMAN
BEHIND THE MAGIC.
Director: Itumeleng Makgato
She conceptualised the Royal Bafokeng Entrepreneurship Summit during Global Entrepreneurship Week. She raised £30,000 for orphans and vulnerable children through a BBC Radio 4 campaign. She built 13 bespoke digital strategies for SMME beneficiaries of the South African Furniture Initiative. She did all of this while running a growing agency and proving every single day that young black women belong at the top of the digital industry in Africa.
Something About Francis is her vision. The whole team is built in that spirit.
MEET THE HUMAN BEHIND THE MAGIC.
Director: Itumeleng Makgato
She conceptualised the Royal Bafokeng Entrepreneurship Summit during Global Entrepreneurship Week. She raised £30,000 for orphans and vulnerable children through a BBC Radio 4 campaign. She built 13 bespoke digital strategies for SMME beneficiaries of the South African Furniture Initiative. She did all of this while running a growing agency and proving every single day that young black women belong at the top of the digital industry in Africa. Something About Francis is her vision. The whole team is built in that spirit.